Minimalistic logo for a business management app, aimed for the independent contractors & small businesses. Silex translates as flint stone, and name is chosen for its relation to one of the first human tools. In regards to that backstory there is more than meets the eye in this simple design where geometry of a circle and square features a spark in negative space. Icon is paired with customised lettering, and because big portion of app will deal with finnance, company name is designed to look like graph bars.