Client's requirements:
- Target audience is Gen Z visual artists and activists (both men and women)
- Bright, bold, trendy, fun, and colorful
- Usage: merchandise, wall murals, social media content, etc.,
- 3 or 4 colors: pinks, teals, oranges
- Hand-drawn logo and have an artistic element
- Fit with Poppins font using on the website.

Design idea:
- Using the diagonal direction to make it more dynamic, and organize the letters uneven to create a fun vibe
- Design the letters to form a bold shape, easy to recognize and memorable
- Using dots on the left to create balance in design and have fun, the start button symbol as the kicking off of projects, and a splash of watercolor on the right side to represent artistic elements.