Josies Coffee & Boutique is a small, women-run business located at one of the top golf clubs in Virginia. They specialize in selling local art and gifts, coffee, pastries and bridal gifts.
To represent the unique blend of coffee and boutique offerings, the logo is created with one continuous line that captures the essence of the business, showcasing their commitment to quality, creativity and local support while reflecting the welcoming atmosphere. The line connects a coffee cup, representing the coffee shop, with a bow, symbolizing the gift shop, to show the unification of the two main parts of the business. The abstract icon design is paired with two elegant sans serif fonts that complement the playful yet luxurious vibe of the brand. Together, they create a clean and modern look.