Beast Water is a new startup that sells the COOLEST water brand for gamers. The target audience is Generation Z & Millennials who like to play online games and stream on Twitch. The flagship product in the development plan is a tallboy drink can (500 ml). We aim to disrupt the energy drink space that has been promoting bullshit marketing to convince gamers that energy drinks are healthy. In reality, energy drinks contain harmful ingredients. Beast Water strives to be the ultimate hydrating solution for gamers.