DATE: 2018-12
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FROM BRIEF: Product created as natural, minimal body washing product that replaces soap and shampoo made from coconut oil and sea salt. Target group - men who want to be active, feel rugged and strong, focused on fitness, appearance, health, eating natural foods, and educated about these topics. They have heard the shampoo is bad for hair and want to use a more natural product. They are educated and understand science. They live active lifestyles and spend time exercising and aspire to spend more time outdoors.
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But, in spite of the many works that came to this contest (and it was open and everyone could watch what was happening), only a few remained active, so it was really hard to figure out what to do next... which would make a "woow" effect? In the end, I reiterated my idea from the beginning of the contest, but this time with a mildly crumpled paper and with the fonts that gave a different impression.