Client wanted to do complete rebranding so this time the task was to create wordmark logo with an accent on the family name but it has to be highly versatile for their specific needs. After more than 40 submissions I've made and a dozen different wordmark ideas, the client decided this one will be a great fit for their vision because it is the most relevant to their brand pillars and values. Client demonstrated incredible understanding for the process with great communication skills which eventually led us both to the desired result - client's new logo.