The idea in this proposal is based on two concepts of "purity" (the definition of pure is that it does not mix, that is why I used two different tones that accentuate the two words) and "fomar" (set of lines and surfaces that determine the shape, contour or volume of a thing, as opposed to the matter of which it is composed), the challenge was to make the text express that word, so it occurred to me to italicize the text to make it dynamic and distorting certain aspects of typography, I made it look unique, fluid and compact, and being a low box typeface it gives it a nice and modern appearance, in this way I managed to develop an idea that went from pure form to living form and healthy with an intense color to generate a high contrast giving greater readability to the logo.