I created the label based on the product's concept, "Poción," which translates to "Potion." This concept is inspired by a local witch's legend and their potion-making abilities. The client requested a modern interpretation with some mystical elements. I designed the label in the shape of a chalice to serve as a strong, bold focal point that contrasts with the liquid inside the bottle. The angle of the product's name is strategically designed to be eye-catching both when being served and while resting on the shelf.