Medgang is a Danish non-profit committed to empowering individuals through personal leadership, a sense of community, and commitment to sustainable practices. They believe that fostering a brighter future hinges on both personal and collective endeavours. Consequently, they have established a community centred on a mentorship program that enriches the life experiences of its members and positively impacts society through social initiatives and support systems.

The client envisioned imagery of a heart and a brain, posing a creative challenge: to depict human organs in a manner that captures their essence of sustainability and consciousness. The final logo abstracts the brain and incorporates two interlocking heart shapes, appearing as if they are gently floating, representing the essence of the brand, symbolizing the harmonious connection between heart and mind, as well as their professional ethos of fostering meaningful relationships through the mentorship program.