Gumshoe is an online marketplace that connects licensed private investigators with people and organizations looking for private detective services. The platform uses AI to help match customers with the best-suited investigators for their needs and preferences.

Taking inspiration from classic detective characters such as from Pink Panther, Colombo, Poirot...and Saul Bass designs for crime books and movies, the design takes on an edgy approach, contrasting the stealth covert operations of private investigators with a touch of humour.