TerraSavant is an agrotech consultants specializing in soils and also carbon sequestration knowledge and GHG's tied to large-scale farming. The name 'savant' conjures up a brand that has great knowledge and understanding. Along with their specialist know how regarding farmable land, I felt the logo needed to work with these two 'ideas'.
My initial design proposal was icon-based, an educated bearded and monocled academic, with striped farmland crops doubling as the hair and beard strands. This revised design aims for a more abstract, reductive rendering of the monocled savant character, for a classy and sophisticated brand positioning as professional consultants. But one that is accessible and balances the organic nature of agriculture, with the technological specialism of TerraSavant's know how in the field of agricultural land.
Agricultural consulting company that specializes in soils, but also carbon sequestration knowledge and GHG's tied to large-scale farming