Logo and identity design for a startup pool investment business.
Collaborating on a design & brand strategy, we conceived the brand name before probing various cases. We settled on the brand name, "Guano." Guano is a valuable delicacy commonly known as bat poop. An investment pool engineered to opportunities when investment securities fall Guano serves as a metaphor for what defines them;
"Finding value in something where others see only crap!".
The brand mark connotes the moment a bat drops a valuable asset and draws inspiration from jewellers. Through continual dialogue, we positioned the brand with an accessible, web3 Fintech positioning with a distinguishing futuristic color palette. The colors derive from the spectral tones of the sky at dusk—A time when bats come out to play and land their valuable assets, ready to be collected, nurtured, and monetized.