Dynamic logo design for a cutting edge developer agency focused on artificial intelligence. The client aims and objectives are to appear like a shining light for their clients wanting to adopt AI to their own business plans. The solution, a mechanical looking rising sun integrated into an adorably clunky, robotic voiced wordmark.

The client also desired flexibility with the logo formatting, with a full name logo and the MAI short form. The integrated morning sun burst takes the place of the A letterform for the MAI shortform, and stands alone when reduced to the smallest favicon size without losing brand integrity.