Rual.bid is a startup company that will offer an opportunity for visitors of the website to bid on a dynamic sum of money that increases as individuals continue to bid on the pot. Bidders pay for their bid regardless of whether they ultimately win, so they are risking money with the chance of winning significantly more. A bidder wins the pot when either a certain amount of time elapses without a bit (i.e. 24 hours) or if they are able to place the final, maximum bid amount allowed by the auction.