This logo encapsulates magic, sharpness and a touch of mischief. The continuous fine-line shape of the elf symbol is reminiscent of the movement of a wand and carries over a subtle sense of wonder and magic, accentuated by the placement of the stars. With pointed ears and an air of mysticism about him, the fine-line elf plays with the idea of the devilishly mysterious, while still maintaining an approachable, friendly front. A symbol that will leave clients wanting more.
This is a playful, simplistic depiction of a brand wanting to carry over values of sleek professionalism without leaving behind a much needed touch of fun.