The logo design uses a simplicity approach to represent the brand.

The mascot of the brand is a penguin holding an ice pop, as the owner of the shop has mentioned that the penguin is an animal that children adores.

The usage of rough font for the logo gives the logo a fresh and raw vibe. The logo targets not only children, but to adults as well, making it feel more family-orientated.

The logo is versatile enough to be used as either only the text, or only the penguin, or altogether, depending on the platform of the logo application.