The design of the logo is inspired by the business itself and also the animal that inspires the client while creating their brand - the kangaroo.
The "V" of the logo represents the "leaves of olives" and also the "ears of a kangaroo". Neutral simple font is used in the logo to ensure visibility of the logo in different platforms.
The logo design is simple and versatile in both ways, you can either use the whole logotype (evooroo), or you can just use the logomark (the leaves/ears of the kangaroo) as your logo when there's limited space.