Chippewa Custom Rod Co. came to us using an extremely outdated handbuilt ecommerce site that only ran transactions through PayPal and had no ease of shopping, ordering, or fulfillment. We decided to create a custom Shopify store that includes targeted SEO work, speed optimization, and the full suite of Google services to leverage his business's online presence into sales. This store is configured with a product variants application that means Tom can show off all of the customization options his rods allow while making shopping clean, simple, and trustworthy for his clientele.