Philosophy of the logo:
This logo is consist of letter “B” as an initial of incorporate company name, and shape of chef hat and shape of a serving dome. Chef hat visualizes the people who do the cooking. The serving dome is equipment to serve food in Culinary Shop. Serving some is attached with Culinary, it is kind of iconic to represent the company that has correlation culinary.
Consideration behind the logo:
1. Customer or Target Audient Service-oriented
2. Understanding brief (Company profile, mandatory, characteristic design, etc)
3. Understanding product knowledge
4. Characteristics of Asian female :
- Most of Asian Female cook for the needs of her family.
- Take on the role of housewives and actively socialize in society.
- Believe in traditional things and mostly with spices.
- Usually prepare family needs, an independent woman, reliable, productive, patient, and skillful.
5. Characteristic Culinary Company