Bacon and Baking is a cooking and baking blog targeted to adult women who have families. The icon logo is a mix of the cooking mitten (symbolizes baking activity), letter-B (symbolizes Bacon and Baking), heart (on the top of the mitten; symbolizes the love poured in cooking by the women) and the bacon stripes (symbolizes the bacon). The logotype consists of classic and sophisticated style in a simple way. Red is chosen to represent the warmth and love in baking.