This logo was designed with simplicity in mind. Technology is complicated enough as it is, so the logo should definitely contrast that. I wanted to use the "Tier3" as the main focus of the design; alluding to the three points of the "3" and the crossbar of the T. I also used orange and dark gray as the color palette, as orange represents friendliness and satisfaction, while dark gray represents high quality service. This logo works well large and small, as well as with a type treatment.