Typography: Custom typography.
Modern, Clear, legible, scalable for desktop, web and mobile. This version has curved/softened corners.
Symbol / Icon: It symbolizes the tractor rotary tracks through the soil. It shapes the E letter of Eggers. It is a simplified shape to allow instant readability and recognition .
The square shape shows the brand is strong and traditional. It is sheared to show movement, dinamism, motion. The brand adjusts to provided company’s products such as agricultural mahinery. Red color is brighter.