This sophisticated logo represents the quality and value of SERIS, the retail real estate development, operating and management company.
I started working at this logo having in mind that, in the most fresh and elegant way, Seris simply has to be an agent of change in the communities where they perform their activities
So I thought that the symbol of this logo, the letter "S", had to be made in a very unique and unforgettable way. To achieve that, I first designed the structure of the "S" that exudes intelligence and then I thought of the way in which the colors have to be applied to give volume and brightness to the icon. Nevertheless, the text from the logo had to be remarkabley designed to match the icon.
And this is how Seris logo was born.