Croppiez is a fun, retro, & playful apparel company specializing in men's crop top t-shirts. We're bringing back a classic masculine 1980s look into the new age with humorous, nostalgic, and rad designs.
Our target market is any man who isn't afraid to show a little mid section. For the athletic man rocking 6 pack abs all the way to the man with a little extra meat on the belly. Our crop tops are perfect for a big workout, a day at the lake, a music festival, or quiet night at home.
Male crop tops are definitely perceived as flamboyant, which we want to lean into and keep it fun. They are also perceived as feminine, which we want to avoid. We want to keep it masculine.
It could be fun to see some submissions with crappie (fish) as the mascot since croppie is pronounced the same. See smoking fish example (something like that could be funny). See fish/man combo - could be funny to see something similar but the fish in a crop top.