The appeal of organic, natural products is not what they have, but rather what they are lacking. When you purchase a high-quality organic product it is so you know you are only purchasing that product without all the extra chemicals, toxins and other undesirable things. So, a simple, to-the-point logo is exactly what a brand selling these products needs. This logo uses a minimal, clean style to represent the brand. The warm colors and organic shapes are friendly and trustworthy. The text uses a light font that harmonizes with the organic shapes while also bringing a more professional tone to the logo. The dominating shape of the logo is a circle to represent the wholeness of the products and their ingredients. With a glance at this logo one immediately knows who it's for and what they are all about - offering high-quality natural products to their valued customers.