Murph is the name of a CrossFit exercise that consists of the following exercises:
1-mile run
100 pullups
200 situps
300 squats
1-mile run

It is named after a Navy Seal, Lieutenant Michael P. Murphy, who died during Operation Red Wings, a counter-insurgent mission in Afghanistan. The Murph Challenge is more than just a workout. It is a tradition that helps push us, humble us, and allows us the opportunity to dedicate a bit of pain and sweat to honor LT. Michael P. Murphy (SEAL), a man who sacrificed everything he had for our freedom.

Within the same spirit of the annual Murph challenge, the MAM Challenge is taking it up a notch to raise awareness for Bulwark Coffee Company which will launch on May 30th, 2022. Bulwark Coffee Company is the first and only company to ever sell coffee and then donate 100% of its profits to support first responders across America.