There are three universal truths that must be in place for any type of business to become something that flourishes and makes money, which the author calls the POM Principle. P stands for product, O for operations and M for marketing. This book explains how to set up the structure for a business so that you move past sticking points.
This book will simply and easily lay out how to move forward boldly, step by step to building something that will pay your mortgage, and hopefully one day sell for lots of money.
Target: Entrepreneurs, startups and those who are dreaming about striking out on their own.