Portfolio
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:format(webp)/99designs-contests-attachments/118/118563/attachment_118563565 "The logo is for a cafe and farmstall set in a beautiful garden focusing on locally grown produce and deliciously made food.")
:format(webp)/99designs-work-samples/work-sample-designs/3428489/e9e15d6b-a1de-47ab-ada2-98a1ce119ed8 "I developed the symbol for this line with the tag line Made to Fit. It is the Riders logo \"woven\" together to create an eye-catching symbol that hints back to the weaving of the material and the construction of the clothing. The symbol would be used on the tags, size strips, buttons, rivets, etc. Disclaimer: the photography was provided and is not mine.")
:format(webp)/99designs-work-samples/work-sample-designs/3428489/0d0ce69f-6b7a-49f4-a9bd-79bf92b74c9a "The client wanted a new website to feature both of their family-owned clothing stores selling fine men's suits. I used a fabric texture for the background and added stitching detail to the banner along with a tailor's pin to highlight the collection")
:format(webp)/99designs-contests-attachments/117/117783/attachment_117783926 "The client wanted a simple, understated logo that wasn't cliche so I avoided spilled wine stains and focused on the passport stamp aspect of the name.")
:format(webp)/99designs-contests-attachments/117/117930/attachment_117930002 "This logo is for women over 40 years old who are single (never married, or divorced or widowed) with no children. The concept is that despite not meeting traditional and societal expectations that a woman has to be a wife and a mother to be successful and happy, these women are \"Still Worthy\" of success and happiness and my business will have the message of encouraging them to actively build that type of life for themselves vs. waiting on a man to give it to them. The logo needed to be feminine yet strong so I selected a bolder, script font and then edited it to be a bit more thinner. I sat a crown above the \"S\" at a slight angle to show that she is still worthy but to be a bit playful. Both the crown and the swash at the bottom can be used as separate elements in other applications.")
:format(webp)/99designs-contests-attachments/117/117876/attachment_117876625 "The brand is inspired by the enigma machine, a cryptography device used by the Germans in WWII and broken by the English. The client requested the three separate labels with the top label having an encoded message. For the main label, I created a grid of letters containing the brand name \"Enigma\" as well as other words related to this particular wine and the decoded version of the top label. Then I proposed having a hang tag with a holes punched in it (a Cardan Grille cipher) that when laid over the front label would reveal the brand name.")
:format(webp)/99designs-contests-attachments/116/116957/attachment_116957211 "The client provided their logo and little other direction other than they needed a box for their subscription program. I suggested the \"Paw of Approval\" seal and the \"dreamy things inside\" messaging and the client liked those additions. I also suggested the paw print patterned tissue paper sealed with the sticker for the inside. The client was very excited about the additional elements I brought to the packaging.")
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:format(webp)/99designs-contests-attachments/103/103226/attachment_103226038 "The client had a previous label that they wanted reinterpreted for a new brand. It's a Spanish wine but will be sold in Chinese markets. I did research and learned that the majority of Chinese wine drinkers prefer labels with imagery of a vineyard so I incorporated that into the design. The logo is made of the intertwined \"8\"s that hint to grapevines.")
About
I am a self-directed designer focused primarily on branding and packaging. Following industry, cultural and design trends, I create timely solutions that meet the client’s needs.
I have over 20 years of experience with clients in many industries including healthcare, telecom, energy, education, retail, baking, fashion and non-profits including well-known brands such as Sprint, Hostess, Lee Jeans, Walmart, Sam's Club, and Hallmark as well as many start-ups.
I look forward to working with you!
Country:
United States.
Member since:
September 09, 2018
Reviews
"I have been working with Cathy for a couple years now and she's become the backbone to my brand identity. She is SO easy to work with, fantastic communicator, extremely reliable, and a joy. I honestly think of her as a friend now and can't wait for our ..."
Shannon Pratuch
reviewed over 2 years ago
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"Cathy designed logos and created branding for a company I work for. Her designs look exactly as I imagined. She followed the brief meticulously, communicated clearly and was always open to my suggestions. Thank you!"
Karolina Smolova
reviewed almost 3 years ago
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"She really hit the right combination of playful but respectful. She just got it. "
dynamicsounx
reviewed over 3 years ago
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"Cathy is impeccable with the quality of her work, communication, efficiencies, deliverables, and professionalism. I look forward to many more projects together. "
Shannon Pratuch
reviewed over 3 years ago
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