In trying to think of a way to visually represent the tagline, I decided
to use "possibility" as the jump of point, an so I thought it important to define for myself.
-Formlessness.
-Something incomplete and teeming with life.
-The unknown beyond the horizon.
It seemed to me that creativity was just a means by which to explore possibilities,
so I thought it would make sense for whatever I drew to look like a work in progress.
Based on the values of the brand, inclusion was a must and so I tried to represent a diverse set of individuals,
collaborating and sharing the creative space, a kind of microcosm of 99designs.com itself.