Kesmeel is a postpartum doula and newborn care specialist. Her brand, Maternal Transitions, is about assisting new parents adjust to bringing home a newborn.

We chose the lotus flower as symbol of this special transforming time and incorporated it in the logo along with delicate petal-like elements to represent mother/parent and baby. The end result is a modern and delicate logo design that perfectly aligns with the caring and supportive nature of the brand.