"Destination Majorstuen"

Located in uptown Oslo (Oslo West). About 50 000 people live in the area and it is about 75 000 workers.

The main street is a famous shopping street called "Bogstadveien" and has about 500 stores (mostly fashion) and 70 restaurants. The area has a long history, since 1879 and has a lot of old building. The area is full of atmosphere, small shops and full of life (Urban, trendy, high scale...)

They wanted to develop a strong brand, but also a symbol.