This logo is inspired by the atmosphere and traditional ornaments of the region.

A ski hill is illustrated with half-cut coffee beans. From the ski trails, we create a negative space from the letter "S" as the identity of Sälens Kafferosteri.
While the other half is the ice icon that symbolizes the atmosphere in Salens.
The traditional ornament illustrated like a sun that conveys a life.
Next to it is a coffee plant, it conveys a natural and prosperous life.
Oval shape gives the impression of the best quality and maintained.