Creating the logo for this loyalty program for fresh fruit packers was a refreshing challenge. I wanted to capture the journey of fruit from orchards to retail stores. So, I designed a graphic featuring an apple nestled within a box, symbolizing the transition from wooden bins in the orchards to packaged goods.

Using the negative space between the apple and the box adds a clever touch, making the design both simple and smart. The logo works beautifully in a single color, ensuring it’s versatile and easily recognizable.

My aim was to create a logo that’s not just impactful but also stands out. It’s designed to leave a lasting impression with its clean and meaningful imagery. Whether you’re in the orchards or at the store, this logo represents the freshness and quality of the fruit packing process.