Be Brilliant helps small and mid cap businesses scale and grow profitably. We build brands, create memorable experiences, and deliver outstanding financial results. Target audience is business owners or senior leader looking for assistance in building strategy so that they can focus on their passion. I selected the name as an alliteration of my own initials. I deliberately chose an action verb--to be--because of its meaning--to have life. The word brilliant has two meanings-- it is about helping companies shine and it is about helping companies be smart.