I aim to create a manly and also professional / promising looking logo.
I chose german shepherd as the main look as they are very well-known by their strength, courage & obedience. And I find it perfect for a groomer to be able to handle things like the german shepherd, which means they are brave to handle huge type of dogs and even the fierce looking one.

I also try to use stronger & bold font type so that every element of the logo have the same personality, and for an easy-to-read name for the company.