At its heart is a blooming flower-like icon nestled within the wordmark, subtly forming the negative space letter 'i' and slightly letter 'f' shape to represents the brand initials.

This unique detail symbolizes personal growth, self-discovery, and individuality.

The warm, radiant sun motif above evokes a sense of hope, energy, and nurturing, creating an inviting and uplifting feel.

The icon can also stand alone, making it both distinctive and versatile, much like the personal journeys the brand supports.