I was wondering how can I blend the road or high road, the off-road vibe with a psychedelic theme. I thought about where this road goes and the boldest thing that comes to my mind when I think about psychedelics is the eye and its magical world. I also wanted a bit of vintage and 80s vibe into the logo plus the boldness of an off-road accessory shop that might have. So the logo molded into a solid shape.