The client was specific of what they want in a logo. They were looking for sort of old school lettering swoopy letters. Going on sides of doors of the 56 pick up truck and sides of trailer. Instructed that the word "Syracuse" on top sort of half circle with convex part upwards in and arch, the words "ice cream" in the middle horizontal straight and "truck" on the bottom concaved.
And this is the logo I made for their Ice cream truck for rent for parties and events.