For this contest I created a minimal and modern logo for an Industrial Equipment Manufacturing and Automation company which is the mother company to an array companies who build and automate industrial processing equipment for brewing, distilling, coffee, cannabis & hemp. The client wanted to focus on creative ideas surrounding inertia and motion. The logo itself is a diagram of a sphere and its Moment of Inertia. The slanted serif conveys movement while the clean sans serif pulls on industrialism.