The style they are looking to emulate is the box to look like a groovy car.
Like the 12 Pack is a groovy van and the 6 Pack is a goovy beatles.
The Van will have a ton of colors to illustrate all the palettes. The Beatle will feature the flavors and the car will mirror the can color and look.
Reference: Groovy Meeting Modern Pop Art.
Their product is a soda alcohol beverage company that taste surprisingly good