Game Day is a NY sports bar.

BRIEF
Client: "Looking for a logo that catches the clients eye but would be able to use on clothing or accessories like cups, keychains, etc."

DESIGN PROCESS
I started the design process by doing some research to understand the style of sports bar logos.

Then I started sketching, keeping NY and sports in mind as the main keywords for inspiration.

I checked with clients to find out what they thought about adding NY landmarks / elements to the logo and they agreed.

I sent them the first samples and they loved the concept, but they wanted to explore different color palettes for that design.

We did some tests until we found the color palette they wanted.