I have designed this logo to represent Boba Tea - it is fun and enticing! This is represented through the use of the playful font and tasty looking colours. I feel the logo would be appealing to the young asian market as described (as well as other markets!).

The icon (the happy tea character) is colourful and fun and able to be used across social platforms, thumbnails or where the full logo may not fit, as well as an element for any branding material, patterns etc.