Driveway Pro Sealers provides sealant (sealer) to residential driveways to improve curb appeal (beautify the driveway), protection and to add value to the property. Target audience is generally family that owns a higher end home that has an exposed aggregate driveway and we guess the decisions made by 60% males and 40% females. The general characteristics of this "family" target market are wealthier than average, have a higher end home, larger home and have exposed aggregate concrete driveways (that need sealing).