Concept for the rebranding of an established online marketing agency based in the Charlotte, NC. area.

My first step was to analyze their current logo and determine the core branding problems.
In such a competitive industry, it was too quiet and lacked dynamism with its soft and rounded shapes.
This was the main problem that I aimed to solve.

The second step was to think about their cornerstone; what defines their identity as an entity and should be reflected as a visual element.
Going beyond means reaching your goal and keep marching, always aiming for something more, never giving up, never stopping even when faced with adversity.
Like a never ending treasure hunt - there will always be more riches if you keep going.

That was the cornerstone that I chose.
The cross stands for the treasure that is reaching an objective and the triangle stands for the marching movement towards more.