Pano News wants to position itself as a calm, approachable news source where you can get the scoop in a simple, transparent way. They are neutral, reliable, and 100% independent.

The target audience is those who seek balance and strive to understand the whole story. They value simplicity, easy-of-use and approachability with their brands.

The logo is based on an abstract letter "P", with a wavy line at the bottom to represent the various news they cover, the logo also represents the word "Panoramic" in a bold clean line. This minimal style makes the logo usable for a wide range of applications, from billboard to favicon.