Clean Basics ,Personal care and home care products , the client wants a logo that can represent clean products, sustainable . appeal to male & female. family, mothers, dads or young university students. start from a simple text logo by adding elements that represent cleanliness, water can represent it of course. this is the result development of my previous design which got a good response from client, maximizing the shape of the water that was previously shaped as drop of water, becomes splashes of water, meaning more powerful cleaning , and then combining with stacked logo text.