I made this logo based on client's notes: simple,modern and friendly-looking. Logotype consist of font and icon.
Wide Semi-Bold font used to show reability of company.
Why I made such a simple icon?
Because it is the best desicion for this kind of business as Nutrilife! Icon is clear and simple,made in the form of leafs. Green color is associated with nature, eco and healthy.
Also icon easy adapts, can be used in different way on different products (bottles,cups,plates,craft bags and others). Another reason,why this icon is good for Nutrilife Cafe, possibility to change icon's color depending on the type of product, for example- use pink icon on bottle with crimson smoothie (and use other colors by this way).
My work it is not only logo. It is a branding for successful business!