The store's name is "Pura Vida" (pure life) and is promoting a free-flowing life in nature, fresh air, and the sea. With this image I focused on the connection to the natural world and the elements of air and water by creating a sort of yin-yang marriage between bird and fish. The bird and fish are in some ways opposite, but they are also kindred spirits, living immersed in the fluid mediums of air and water and flowing with them in the way we hope to replicate surfing. In this image they almost meld together into one creature and play some interesting little tricks with the eyes. The fish is actually fish style surfboard in disguise, and the bird may either be snuggling with her good fish friend, or flying to her favorite break with her favorite board under wing. I also snuck a little wave onto the bird’s back to get make an explicit though subtle connection to surfing into the image.