It's a fast casual concept that's sort of a hybrid of Eataly x Panera Bread. Everything on my menu is primarily italian cuisine that uses nothing but high quality ingredients. We make a lot of things in store such as meatballs, fresh pasta, and etc. We're providing delicious italian food but at a fast service. While your waiting for your food you can shop from our display of italian imported groceries, grab & go prepared food from our open display fridges, etc... Our target market is anyone who enjoys high quality food but who's willing to pay a premium for it. An ideal customer is someone with limited time, comes in for a sandwich but also grabs some grab & go food for later. I want it to give you an italian traditional feel but with a modern/creative twist