Redesign proposal of their current tube and box. The goal was to refresh their current design but to stay within some parameters (to keep the colors and crosshatch pattern in the background as UV varnish)
Since the geometrical crosshatch pattern did not, in my opinion, give clue that the product is all natural I added a big central element that resembles a cream drop/leaf that symbolizes nature or cream. It also gives the box a catcheye element.